Lead Gen – Accounting Services
Introduction
In late 2024 a regional accounting firm in Victoria, Australia, specializing in construction and real estate, sought to grow its client base. With three partners and an average client value of $45,000 per year, their goal was to add 2 - 3 high-value clients per quarter. However, relying solely on referrals made lead generation unpredictable. To solve this, they partnered with us to create a structured, results-driven marketing strategy.
The Problem
Before working with us, the brand faced several critical challenges that were limiting their growth potential
Inconsistent Lead Flow
No predictable system for attracting new clients.
Lack of Structured Marketing
No previous investment in digital advertising.
Limited Online Presence
Competitors dominated search results, making it difficult to stand out.
Highly Competitive Market
Other accounting firms were aggressively targeting the same industries.
Our Approach
We implemented a comprehensive strategy designed to address each challenge systematically
Google Ads Strategy
- Keyword Targeting: Focused on targeted, high-intent keywords
- Location Targeting: Limited ads to a 25-mile radius to maximize relevance
- Ad Copy Optimization: Highlighted the firm's expertise in construction and real estate to stand out from generalist firms
- Call-Only Ads: Implemented ads that allowed prospects to call directly, reducing friction
High-Converting Landing Pages
- Proven CRO Blueprint: Built and optimized landing pages, using our tried and tested structure
- Client Testimonials & Case Studies: Featured success stories from similar-sized businesses
- Pre-Qualification Form: Required prospects to confirm revenue, employee count, and intent to switch accountants before booking a call
- Trust Signals: Highlighted awards, CPA certifications, and client satisfaction stats
Quality Control
- Lead Verification Process – Implemented checks to ensure inbound leads met qualification criteria before outreach
- Fraud Prevention Measures – Used filters and validation tools to prevent spam and low-quality leads
- Call Tracking Setup – Configured tracking to attribute inbound calls to specific marketing channels
- Analytics Integration – Connected key platforms (Google Analytics, CRM, ad accounts) for centralized data analysis
- Performance Monitoring – Regularly reviewed campaign metrics to optimize conversions and ROI
Lead Nurture System
- Email Follow-Up Sequences – Designed automated email workflows to keep leads engaged and move them through the sales funnel
- Lead Scoring Methodology – Assigned scores based on lead behavior, demographics, and intent signals to prioritize outreach
- Engagement Tracking – Monitored interactions such as email opens, clicks, and website visits to gauge interest
- Automated Reminders – Set up follow-up reminders for prospects who showed interest but hadn't booked a consultation
- Consultation Prep Materials – Provided prospects with pre-meeting resources to improve conversion rates and readiness
The Results
High Trust, High Impact
Experience the confidence that comes from predictable, scalable growth. With Alchemise, every decision is strategic, every outcome intentional.