Home Improvement - Lead Generation
Introduction
After years with their previous agency, a Victorian based home improvement company were getting decent results, but nothing that truly moved the needle. Despite premium service and product offerings and strong customer service, they couldn't shake the feeling that growth had plateaued and opportunities were being left on the table. They approached us looking for a more strategic, performance-focused approach to help them scale and stand out in an increasingly competitive market.
The Problem
Before working with us, the brand faced several critical challenges that were limiting their growth potential
Moderate but Unscalable Lead Flow
Leads were coming in steadily, but not at a volume that supported meaningful growth.
Lack of Premium Branding
Outdated website and landing pages failed to reflect the high-end quality of their products.
Highly Competitive Market
Dozens of providers were targeting the same audience with aggressive advertising.
Inefficient Ad Spend
Their previous campaigns were not strategically optimized, leading to high cost per lead and minimal return on ad spend.
📊Before Our Intervention
Our Approach
We implemented a comprehensive strategy designed to address each challenge systematically
Landing Page Overhaul with CRO Framework
- Implemented our battle-tested CRO framework
- Designed high-converting landing pages tailored to the audience
- Focused on trust-building elements and mobile-first layout
Hyper-Segmented Campaigns by Use Case & Suburb
- Built campaigns segmented by product type
- Targeted high-intent suburbs
- Enabled granular performance tracking and rapid iteration
Custom Portfolio Bidding Strategies
- Applied portfolio bidding across campaign groups for precise budget control
- Adjusted bids dynamically based on lead quality and conversion data
End-to-End Conversion Tracking Setup
- Audited and fixed gaps in conversion tracking
- Tracked both lead form submissions and phone call conversions for full funnel visibility
The Results
High Trust, High Impact
Experience the confidence that comes from predictable, scalable growth. With Alchemise, every decision is strategic, every outcome intentional.